Liam James was commissioned by Hypebeast to Direct and shoot the press campaign for Hoka. This was a lo-fi documentary style campaign which spotlighted 2 different running clubs in London, Run With Purpose (RWP) + Queer Running Club (QRC), which are individually doing unique and powerful things for their communities. Hoka donated £25,000 to each of these running clubs so they can continue to provide value to their communities.

Liam was tasked with Directing 2 video campaigns which told the story of each running club, who they are and what they do for their communities. We followed each club to document their routine runs and got to meet the club members.

The full press campaign for QRC can be found here.