Boho Locs - “Supreme Locs” Campaign
Liam James worked with London based crochet feux locs brand, Boho Locs, to Creative Direct and Produce their “Supreme” Locs campaign.
Liam conceptualised multiple aspects of the campaign including the creative production of Photography and Video as well as the full website wireframe design.
Liam was also the Producer of the campaign which entailed hiring the entire team which included 1x Photographer, 2x Videographers, 4x Make Up Artists, 4x Hair Stylists, 1x Fashion stylist, 5x Model Talents and full catering.
Additionally, Liam managed and curated the post production of this campaign which also included editing all video elements.
Creating Directed + Produced by Liam James
Creative Director + Producer: Liam James @facevalue___
Project manager: @saintsade
Photography: @_joshuo
Video campaign: @facevalue___
Videographers:
@kreightvisions
@madebyjg
Models:
@v.aniaangel
@alamaxtoure
@maramontanaaa
Key MUA - @anushasolanki
2nd MUA - @hhbeauty_official
Assisted by @patriciakerryyy & @serzs777
Hair stylists:
@becrochetcreation
@feycarlaa
Vanessa
Fashion stylist: Sarah Popoola
Catering: @joknows_food
Campaign colour palette + Website wireframe design
The campaign colour palette + font selection and the website wireframe design was outlined during the pre-production of this campaign.
It was crucial that these elements were outlined and decided on before the start of production as we needed the fashion styling and overall aesthetic to compliment the marketing rollout.
The campaign messaging was surrounding the idea of “The Blueprint” and how black women are The Blueprint of style and culture. Being a black owned business, we wanted to empower black women through the campaign messaging and have the product embody a sense of confidence and strength.
Colour Palette + Font selection
Website wireframe design
